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UNITY
LINE

Line can lead the viewers eye towards the focal point within a photograph, unify different sections of a picture by leading the eye form one area to another, create depth through linear perspective, create pattern and repetition, and divide a photograph into different sections of interest.

Unity is achieved by cretaing an attachment between between each of the elements, whether they ar eplaced close to each other, touch, overlap or come together to form pasrt of a sequence.

Unity is also create through compositional structure. An implied triangle is often used to create a sense of unity within a composition. 

Proportion is relationship between the size of the various objects within an artwork and the size of the artwork itself has a direct bearing on how the work is seen and interpreted by the viewer. 

Proportion can help imply emphasis; this is achieved by representing the most significant subject of an image larger than anything else. 

 

You can use shape to give structure, meaning an dpurpose to your picture. Shape may may be defined as a line that joins itself at both ends, but shape can also be created through contrasting blocks of colour.

Shapes are generally 2D. By adding tone to shape you can create form. 

Shapes can be natural, organic, hard edged, bold, subtle, unusual or silhouetted.

PROPORTION
SHAPE

Design elements and principles

 

The elements and principles of design are the major featuresavailable to you when you create an image. Your use of these elements will directly influence the aesthetic value of your image. You can use the design elements and principles to enhance the design qualities in your photographs.

By allowing one area of an artwork to dominate, an artist is abe to create a point of interest to attract attention of the viewer. The emphasis on a particular part of an image often makes it the focal pooint.

Emphasis can be achieved by placement, scale, detail, isolation, contrast and line.

EMPHASIS

Repetition is when an object or element is repeated over and over agin in an image. Ordered repetition can create rhythym 

REPETITION AND RHYTHM

To create an image that is visually pleasing it is necessary to structure an artwork that is balanced. You can create balance that is asymmetrical or symmetrical. 

Symmetrical balance is where the elements are mirrored 

BALANCE

Most black and white photographs contain a variety of tonal gradations. 

Tone is very important in black and white photographs. A standard black and white photo should contain an area that is black, another that is white and the remianing areas should have a variety of grey tones. 

Tones can be soft, harsh, contrasting, complementary, subtle or subdued.

Texture refers to the surface characteristic of a subject. Texture can add depth, character and realism to an image. A strong tonal range will help reveal the surface qualities of an image. The close-up lens helps exaggeratethe surface texture of an object.

Textures can be rough, smooth, sharp, soft, furry, prickly, pitted, dull, shiny or grainy.

Pattern can create rhythm, harmony and compositional structure. By repetitive use of line and/or shape, a pattern can be created. A pattern can be the main subject for a photograph or it can be used to aid in a design. 

Patterns can be decorative, repetitiive, derived from nature or created. 

TONE
TEXTURE
PATTERN

Colours plays a significant role in the overall aesthetic quality of an image. Colour can give an object solidity and form, as well as enhancing the emotion, mood and atmosphere of a photograph.

Colours opposite each other on the colour wheel are contrasting and  colours next to each other are harmonious.

 

Space refers to the notion of depth within an image. An image needs to rely on design elements such as tone, colour, line and shape. Space can be deep (you can see far into the distance in the background), shallow (you can see a small way into the image) or flat (no evidence of space). 

Space also refers to areathe subject matter is taking up within a frame, this is the positive space. The space around the main subject matter is negative space. 

COLOUR
SPACE

Elements

Principles

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